Monthly Archives: January 2011
Years in the realizing…Social Contextual Collaboration will deliver major productivity gains.
The culmination of cloud, social and contextual collaboration is creating a perfect storm. When all you have is a hammer, everything looks like a nail. And so email has been used for decades as the de facto collaboration tool. Since … Continue reading
Filed under Collaboration, Social
Contextual Social CRM, an example of Social Contextual Collaboration
For decades, CRM (primarily used for SFA) has been “that critical application that really is not used.” This is because CRM is typically top-down driven, but bottom-up resisted. Executives want a better understanding of how sales is doing, but sales … Continue reading
Filed under Collaboration, CRM, Social
“Social” in Business: Disambiguation
The English language can be pretty ambiguous at times. For example, “Services” can refer to web services, software as services, or professional services. Likewise, “Social” has different connotations. Business leaders may have a negative perception of “social” applications because they … Continue reading
Filed under Social
