Daily Archives: January 12, 2011
Contextual Social CRM, an example of Social Contextual Collaboration
For decades, CRM (primarily used for SFA) has been “that critical application that really is not used.” This is because CRM is typically top-down driven, but bottom-up resisted. Executives want a better understanding of how sales is doing, but sales … Continue reading
Filed under Collaboration, CRM, Social
